Two goals down in 11 minutes, then a 4–2 lead before halftime, what kind of locker room creates that kind of turnaround on the field? We sat down with JBU head coach Samuel Estrada to explore the answer, starting where his game began: street soccer in San Salvador. Samuel’s path from El Salvador youth international to Northwest Arkansas coach reveals why decision speed beats raw speed, how small-sided chaos teaches real game intelligence, and why joy and freedom in pickup are the fuel for long-term development.

We dig into the gritty parts of the college game, adapting to pace, building strength and endurance, and learning to control tempo as a midfielder who values rhythm over headlines. Samuel shares the moment he said yes to an interim role, lost only one match, and earned the job by leading differently: inviting input, delegating responsibility, and turning standards into a lived culture. The result is a program with a clear mission, to transform lives and compete at the highest level, plus measurable wins like Top 25 recognition and a 90%+ retention rate that proves players feel they belong.

The conversation widens to Northwest Arkansas: a region growing fast without losing warmth, a campus and town that welcome international students, and a soccer ecosystem on the rise. With Ozark United FC targeting professional men’s and women’s pathways, recruiting gets stronger, the local game gets richer, and Saturday nights gain a new heartbeat. Samuel outlines JBU’s road map: win the conference in the near term, aim at a national championship in the long term, and keep stacking small, daily standards that compound into big outcomes.

If you care about player development, program culture, or the future of soccer in NWA, this one’s for you. Subscribe, share with a teammate who holds you accountable, and leave a review telling us your best pickup lesson. Your stories help us grow the game together.