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# Ep. 3 - Establishing a Successful Franchise - with Club Co-Founder Warren Smith
- URL: https://www.pitchtopro.com/establishing-a-successful-franchise-with-club-co-founder-warren-smith/
- Published: 2023-10-05T15:00:00.000Z
- Updated: 2025-04-29T17:11:31.000Z
- Description: Warren Smith, co-founder of USL Arkansas, shares his journey into the sports industry, initially through baseball, and eventually soccer, highlighting his involvement in turning around the Portland Timbers.
- Author: Pitch to Pro

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Warren Smith, co-founder of USL Arkansas, shares his journey into the sports industry, initially through baseball, and eventually soccer, highlighting his involvement in turning around the Portland Timbers. He emphasizes the unique and passionate relationship between soccer fans and their teams, noting how fans often feel deep emotional ownership of their clubs. The episode explores the importance of community engagement and understanding the business side of sports, using Warren's experiences with various sports teams as case studies.